Creative Well

It’s true: binging Buzzfeed’s Unsolved is an integral part of our creative process. For us, watching Unsolved teaches us about true crime—and dialogue, and relationships, and you can’t forget the *mad vibes* those prison cells give us. See, that’s the thing. Writing is more than just the words on a page, it’s also about everything that lies underneath.

Take a walk around your city. That church with the stained glass windows can be inspiration for your…steamy Catholic romance? A refuge for apocalypse survivors? That plant with the blue flower and red thorns you saw in the park could be a deadly poison, or the antidote your main character has been looking for. The possibilities are endless. And hey, maybe you wouldn’t have had that idea if you hadn’t gone out for a walk.  

And that’s the creative well. It’s everything makes you want to write. It’s everything that makes your story come alive. So make your characters in Sims, re-read Harry Potter for the six hundredth time, listen to that musical podcast starring Jonathan Groff. All of these things, whether you realize it or not, will help energize you the next time you’re staring at a blank page.

There will be days when, try all you might, the words just won’t come. This is okay. This is normal. While being disciplined with your writing is key, so is setting aside time to take care of yourself. After all, how are you going to get your protagonist across a coursing river (with all the force of a great typhoon) when you’re too tired to even make noodles?

This is why, at Toffee & Fudge, ‘creative well’ is one of our core values—we believe that inspiration and self-care are just as important as the craft itself. So dive into our blog posts or search through our ‘creative well’ tag to see tips and tricks on how you can take care of yourself during times of burnout and keep up to date with our most recent obsession.